Who We Are
We are a leading PR company located in Pimpri, Pune. We have an experience of over 15 years, during which period we have organized over 800 press conferences in 28 cities in India as well as in Dubai. We specialize in various industries/sectors – Hospitality (Star Hotels, Fine Dining Restaurants), Lifestyle (Fashion Shows, Product Launches), Hospitals, Book Launches, Publishers, Film Promotions, TV Serial Promotions, etc., besides Education, Construction, IT and more.

Managing Director

Mr. Roop Karnani, A Mech. Engineer, after working for 10 years at TELCO (Tata Engineering & Locomotive Company, now renamed as Tata Motors, India’s largest truck & car manufacturer), and simultaneously writing for Indian Express, Maharashtra Herald, Money Opportunities, Shree Profit, Indian Post and Independent, Roop joined Business India (BI) as a correspondent in 1989. He rose to become Principal Correspondent and after a 10 year stint, joined Business Today as Asst. Editor in January 2000. During his tenure with BI, Roop got an opportunity to travel abroad several times and filed technology stories from Intel in Silicon Valley, Rockwell in Detroit, AT&T, Oracle in USA, Honda in Japan, Siemens in Malaysia, etc.


  • First journalist in Pune to become Asst Editor of a national publication

  • First journalist in Pune to write a biography of a top industrialist.

  • First PR company founded by him, with headquarters in Pune, having operations all over India for past 15 years & internationally in Dubai for last 6 years.


  • PRCI Chanakya Award 2015 – Jury Special Award for Strategic Communication at New Delhi in March 2015

  • Rotary Life Time Achievement Award 2014 for lifelong contributions & creative achievements in June 2014

  • India Travel Awards West, for his contribution to the travel & hospitality industry in July 2014

  • PRCI Best emerging PRCI Chapter Pune in 2010, in its first year when Roop was President of PRCI Pune Chapter

  • Rotary Vocational Service Award 2009-2010


Ms. Usha Karnani, our director, is a commerce and law graduate, and worked as a software professional with ACC, Mumbai and Data Systems Services, Pune for 10 years. She been writing regularly for various newspapers as a freelance journalist for the past 15 years. Further, details are given below:
  • she wrote for several newspapers like Times of India, Indian Express, Mid-day and Maharashtra Herald to name a few

  • Her articles also published in magazines like Femina, New Woman, Eve’s Weekly, Savvy, Cine Blitz, Zee Entertainment,
    Signature and Meri Saheli

  • Did a cover story for a Kannada magazine, Taranga

  • Along with Mrs. Lila Poonawalla, then the MD of Alfa Laval, a Swedish company, she did a radio interview in English on AIR, Pune

  • She has also compered several shows in English, Hindi and Sindhi

Our Team

Our team comprises various PR management experts, journalists and event organizers, which works cordially under the able guidance of our promoters. They have relative industry experience and have great contacts with various personnel in electronic & print media. Our team handles the planning & execution of various events and press conferences, while assuring that our clients get front page coverages in leading newspapers.

Our workforce has great management skills and is capable of dealing with high profile clients. These professionals understand the relevance of a particular news, and devise methods to make it prominently placed in deemed newspapers and electronic media.